Barry Town United has been proudly working with Show Racism the Red Card since the summer of 2014.
As part of the partnership, the Barry first team squad wore anti-racism warm-up tops prior to the August 2014 friendly against Cardiff City FC, as well as before the Welsh League Division Two match against Chepstow Town at Jenner Park; a fixture that formed part of the campaign's annual 'Fortnight of Action' for 2014.
Show Racism the Red Card is the UK's biggest anti-racism charity and aims to combat racism by enabling role models (and particularly footballers) to present an anti-racist message.
Delivering training to more than 50,000 individuals per year, the campaign has a particular focus in Wales on tackling racism in professional and grassroots football alike.
Speaking on the club's association with the campaign, Barry boss Gavin Chesterfield commented:
"As a coach and as a manager, I have zero tolerance for racism in football and I am proud to say that Barry Town United as a club holds the same values".
With the Barry squad aware of their responsibilities to Wales' biggest town, the club's 2014-15 Ambassador for Show Racism The Red Card, forward James Dixon, had the following message to add:
"My friends outside football are from a variety of different countries and religions. I have witnessed the effects of racism both in and out of sport and how it can impact their lives.
It is important we all stand together and unite against it; there is no place for racism in our game or society".
Further information on Show Racism The Red Card can be found at www.theredcardwales.org