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JD Sports to sponsor the WPL

11 months ago By Ashley Cox

Retail partner teams up with national league

The Welsh Premier League is delighted to announce today (Wednesday 9th August) the signing of a 3-year sponsorship deal with JD, commencing from the start of the 2017/18 season.

The deal was announced by League Secretary Gwyn Derfel at the launch of the 2017/18 JD Welsh Premier League season at the National Eisteddfod in Ynys Môn. JD will also be hosting a season preview event on Thursday 10th August at the JD Cardiff Queen Street store as well as featuring regular content on the JD & JD Football channels to enhance the profile of the JD Welsh Premier League.

JD is already a key supporter of football in Wales, being the official retail partner of the FAW and sponsor of the JD Welsh Cup, and this new deal further demonstrates their commitment to supporting the development of the game across the country.

JD will also be providing support to youth football in Wales, by becoming headline sponsors of the JD Welsh Premier Development League and Cup, and supporting the formation of a league representative team to play in international tournaments.

Commenting on the new sponsorship deal, FAW Chief Executive Jonathan Ford said:
"We are very pleased to announce this deal with JD. Ever since we began working with JD four years ago our relationship with them has gone from strength to strength, and we are delighted that they have agreed to increase their investment in Welsh football by becoming headline sponsors of the national league.

"As the league enters its 26th season, many are tipping this to be one of the most competitive Welsh Premier League campaigns we’ve seen. This deal will further enhance the competitiveness and the reputation of the league, and provide a great platform for continuing to grow the league over the next 25 years and beyond".

Stephen White, JD Group Marketing Director, said: "This has been a great few years for Welsh football. JD has been a supporter of the national team for several years now, and as they continue to have success on the field, we are delighted to be extending our support to the domestic game in Wales".

The 2017/18 JD Welsh Premier League Season kicks off this Friday (11th August). A full list of fixtures and more information can be found at

Updated 12:38 - 15 Aug 2017 by Ashley Cox

Where next?

Town ready for WPL kick-off Barry to tackle Aberystwyth Town this weekend
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