“Colne FC - Stronger Together”
In this continuously-changing global landscape, football clubs have to fight in order to distinguish themselves. For the first time in our history Colne Football Club have taken the opportunity to really think about what this means to us on a larger scale.
Inevitably this requires treading the line between appealing to a local fan base and the expanding external market.
Traditionalists are apprehensive about new demographics emerging far away from their local cities but globalisation is also a means for a football club to stay afloat and keep its history alive.
We engaged a Manchester based Marketing Company with a brief to create a modern, more adaptable logo whilst still encompassing the history of the towns links to the De Lacy Family.
For those who didn’t know:
The shield is split into three 'fesses' (horizontal bands). The top fesse shows a ram and represents the local woollen trade.
The centre fesse shows a fig-leaf between two Roman coins. The ancient Chapelry of Colne is historically described as being like a fig-leaf and as broad as it was long (six miles each way). The coins, and the Roman letter "C" in the centre of the leaf, represent the Roman occupation of Colne (then called Colunio).
The bottom fesse displays a cotton plant, representing the local cotton trade.
The rampant lion at the top of the arms (strictly speaking, its crest) is from the armorial insignia of the De Lacys', who were the ancient Lords of the Manor of Colne.
The new look is a complete shift. Gone is the town crest, also used by the Council, Cricket Club and previously by Colne Dynamoes and in comes a new, friendlier, modern typeface in an effort to make the club more appealing to both the local community and the wider corporate market.
The new identity for the club features the redrawn lion, a modern sans-serif typeface that feels a lot friendlier and gives the club its own modern identity.
Colne Football Club is the flag flyer for what is now a vibrant, thriving town that embraces todays modern culture and we envisage the fortunes of the Football Club to continue this trend.
Branding promotes recognition and in today’s global market, it is critical to stand apart from the crowd. We are no longer competing on a local stage. As we progress on the field we feel it is imperative we have a strong brand that stands out from the hundreds of other clubs chasing the same dreams.
Our brand concept for Colne FC promotes a new visual identity which is distinctive and aspirational in terms of its styling and communicative power.
The ‘Lion’ as the central figure, is a strong component of the brand and an identifiable icon of the new identity. Typography and colour is key to the tone and 'visual vocabulary' of the brand – as is the graphic styling. Word and image go hand-in-hand, and are integral to how the new Colne FC brand will be applied to the team jersey, merchandise, website, match-day programme, stadium signage and
social media platforms.
Colne FC – Stronger Together.
A succinct no-nonsense strap-line, which serves as a 'seal of assurance'. This ‘assurance' is backed up by the qualities Colne FC will promote – performance, pride, honesty, integrity, quality and community. As the highest ranked amateur football club in the area, Colne FC will now stand as a modern football club that is not afraid to state its ambition to move forward, both on and off the pitch.
Simplified, we feel we now have a brand the town can identify with through the history of the area whilst allowing the football club to be bold as it looks forward to the future.
Updated 08:42 - 19 May 2017 by Janette Harries