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Pitchero Club

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Club Philosophy, Vision & Values

Our Philosophy is based on a club commitment to individual player development and team cohesion. We aim to develop technically excellent, well rounded players and integrate them into the Crewe Alexandra Ladies football family. We want our players to enjoy their football and see our club as a source of pride and identity.

Our aim is to produce players who are bilateral, intelligent decision makers who are efficient in possession of the ball but have the ability to be inventive in their play.

When we play we will always compete to the best of our ability however our successes won’t be measured solely on wins and losses but also by the level of performance and attitude within the performance. Our emphasis will be on the importance of demonstrating our ability to play positive football centered on a possession based approach which includes progression through thirds of the pitch to create goal scoring opportunities as a result of quality play, efficient passing, creative movement and individual skill where quickness of thought is as important as speed of body.

The playing philosophy encourages players to contribute to these attacking principles with an understanding of the tactical objectives of the team. We will teach our players to play the right way, we as part of the coaching staff will guide and support our players to reach their potential and we will encourage them to become the best football players they can be.

Teamwork, honesty, comradeship and respect will form the backbone of our club and our teams and the players who are chosen to represent us will display a strong work ethic, loyalty, discipline and a will to “Win”.

Where next?

Club Vision Crewe Alexandra Ladies Football Club strategy is to continue to develop a quality coaching environme


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