Female Football Development (FFD)

Crewe Alexandra Ladies Football Club and Alexandra Community Association is proud to launch the Female Football Development programme (FFD) with The Football League Trust. Set to play an integral role in the progression of the Women’s & Girls’ game. CALFC aim to drive participation growth and retention as it delivers free FFD (Female Football Development) sessions throughout 2014 and beyond.

Level 2 (and above) qualified coaches will deliver FFD sessions aimed at 14-25 year-olds, in cohesion with Cheshire , Schools, Colleges and Universities to engage with fresh participants, as part of the new FA Women’s and Girls’ programme. The programme presents an investment of over £2.4m in the next two years from Sport England funding, and aims to reach over 40,000 new players.

The Football League Trust’s FFD programme is a pivotal part of this, distributing £547,000 across the country, with an ambitious target to reach 14,760 new female players through Oldham Athletic and 53 of its fellow Football League clubs. FFD’s challenge, to account for over a third of The FA’s aims, in supporting the goal to make Women’s Football the second largest team sport in the country behind men’s football, is one which The Football League Trust is relishing;

Nicol Meredith, National Women’s and Girls’ Football Project Co-ordinator said: “This is a fantastic opportunity; the magnetism of our club badges within local communities matched with the passion of our coaches presents a solid foundation to deliver engaging FFD sessions. The Trust will embrace this chance, taking great pride in helping to make The FA national female goal a reality.”

Mike Evans, General Manager of The Football League Trust added: “We are delighted to be working in partnership with The FA and Sport England on Female Football Development. A large number of our 72 trusts already deliver women’s and girls’ football to a very high standard, but this additional funding will allow more trusts to get involved, and allow us to service the demand that we know is out there to get more females into the game.”

FFD sessions aim to provide a relaxed and welcoming football environment, with a key focus on Fun, Fitness and Friendship.

Community Manager Ray Walker commented

"Crewe Alexandra FC are proud to be part of the Female Football Development national initiative.

We are into the 3rd year of this initiative and continue to contribute to the overall 'GOAL' in encouraging 14-25 year old female players to take part in our great game at some level. Crewe Alexandra FC will through the FFD initiative and our Crewe Alexandra FC Ladies teams support Female football on all fronts."

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