Dunbar RFC

Dunbar RFC

The Scotsman Rugby Show

The latest Scotsman Rugby Show is up today and after coming to the end of our pilot project I am keen to build this up in the new year with your help.

See it here:Scotsman Rugby Show Episode 10

It will be up at scotsman.com/rugby this afternoon and feel free to post the link to the Scotsman website on your club website as the more people we can attract to it the more chance we have of keeping it going. You can also put it up on your website every fortnight.
Thank you to everyone who has helped with the show over the first ten editions. I presented to the SRU and Premiership clubs on why we decided to launch a new rugby show online at The Scotsman and said that I was keen to see if we could get it up and running over a ten-episode run and then take stock. The feedback has been tremendous and now, with Premiership and SRU investment, we aim to run it until the end of this season, widen it to cover more clubs and evaluate again whether it remains a worthwhile project.

We are doing this because we believe that club rugby is the bedrock of the sport in Scotland and that it needs more and better exposure if the game is going to grow again across the country. With newspapers battling a tough economy, and space only becoming less and less in the paper, we are looking at new ways to try and promote the club game.

So, that's the idea, but we need your help to achieve this. We moved from a weekly to fortnightly format, because it was taking far too long to put together (it has been a big learning experience for me on how to edit a ten-minute programme!). We want the focus to be mainly on club rugby, with a little pro and international (the pro and international game is covered elsewhere, but clubs are not), but as you'll see from this week we had just two useable clips sent in and they were a little fuzzy. We used them because we want to encourage clubs to send in more. Flick through earlier shows to see better club footage.

Clubs that can send us footage will appear and we have launched this season because more and more clubs are recording their games on better-quality cameras. I understand that not everyone can, and that everyone at clubs has a lot to do on and after matchday. We are training Scotsman photographers to use video, but they are not always at rugby every weekend, and we use Border Rugby TV, which is top-quality footage, but that inevitably has a heavy Borders bias, and we want this to be a Scotland-wide production. If you can put us in touch with your cameraman/woman we will happily liaise with them every week to get to the best quality footage.

Here is some basic advice that the Premiership clubs have been working to in the pilot run:
1. Footage should be widescreen format (we can convert but it reduces quality)
2. Keep camerawork as still as possible when shooting, slow movements and find good shooting spot ideally able to see corners (it's not easy, I'm learning myself!)
3. The footage clips have to be short - no more than 30 secs but ideally 15secs, to show a try. We don't have time to edit 5mins never mind 40mins footage.
As well as tries and kicks, you can clip off the teams running out, pre-match huddles, final whistle celebrations, scoreboard and shots of the crowd or kids cheering, which all help the package. If you have the time, post-match interviews with coaches/players (get in close, and keep figure in right or left-hand side of frame and facing across screen to side of camera), as long as they are sent to us as short clips.
We can pick up from Dropbox and Yousendit so long as you give us necessary codes or 'invite' me and Stuart Cameron, our producer (sturadio@aol.com)

I am also looking at other ways to cover the club game. When in Aberdeen with Scotland last month I interviewed Alex Duncan on rugby in the north-east, and we are putting that together into a package to run in the first show in January for example. Having mix of head coach/president/captain/former player/sponsor/development officer is good. We can focus on any part of club you wish to - schools/youth development, sponsorship, change in club etc.

Some clubs/sponsors have asked about a one-off special and we can do a 10-min show on one club, but it would cost £600 to cover production, but if you have a sponsor that could provide £1,000 for example - the show would feature their ads through it - we could create extra exposure and a profit for you with the programme appearing on your website.

All ideas are very welcome and feel free to get in touch with any questions. I believe that this will become a popular club rugby show (each show currently attracts around 2,500 hits on our website and 500 or so on other sites) and help to better promote club rugby. We will work hard to develop it through 2013, but we need your help.

Many thanks

David

David Ferguson

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