Domino's Pizza has been unveiled as the inaugural sponsors of the North West men's league which kicks off on Saturday April 21.
The summer-based Rugby League competition which sits at tier 4 of the sport's new competition structure includes 91 teams across six divisions and an entry league.
Dan Parkinson, North West Regional Manager said: "It's fantastic to have Sarah and the Domino's team on board for 2012.
"To work with such a high profile company is a great addition to the North West men's league competition and will surely help in making it a really customer focused Rugby League competition.
"We have built up a great relationship with Domino's over the last year with various local programmes and initiatives and are delighted to announce their sponsorship in 2012.
"Domino's will be supporting the North West finals event later in the year, along with delivering a number of community engagement days at local community Rugby League clubs and teaming up with various other high profile professionals to look at sponsorship opportunities for community clubs.
"North West Rugby League will feature a blog on the regional website with details on how community clubs can win various prizes based on community engagement! It really promises to be a great year."
Sarah Wright, Domino's Pizza St Helens Store Manager said: "Partnering with the RFL in order to support the North West Men's League was an easy decision for Domino's Pizza St Helens.
"Having already worked together on several successful occasions such as the Touchathon 2011 and a great local touch Rugby League initiative, taking the relationship further seemed the perfect way to enhance our own contribution to community Rugby League whilst strengthening our links with local teams.
"As a store, we love nothing more than getting to know our local community and being on board as primary sponsor for the first summer season makes things even more exciting. It is great to see so many clubs committing to moving our sport forward.
"In terms of involvement, we're looking forward to getting stuck in, we're about people as well as pizza so our aim will be to get out there and start making real relationships with the clubs involved and hopefully help taking this league to the next level."
A successful launch event was held for the competition earlier this week involving 87 of the 91 teams.
For more information on Domino's St Helens visit http://www.dominos.co.uk/ourstores/st-helens.aspx or follow @dominosthelens on Twitter
For more information on the North West Men's League visit www.northwestrugbyleague.co.uk or follow us @rugbyleaguenw on Twitter