The RFL has today launched the next phase of Let’s Talk Rugby League, its national campaign which aims to gain a greater insight into why players participate in the sport.

Previous research helped the RFL understand its current and potential audience: players, fans and spectators. The results enabled the governing body to design and develop products and programmes that have been specifically tailored to meet demand.

The second phase of Let’s Talk Rugby League will examine the motivations of current players to enable the RFL to continue to design programmes and services that are player-centred.

Over the next eight weeks Let’s Talk More Rugby League will gather the opinions of current players of all ages and abilities on what motivates them to play the sport, including how they first became involved and why they continue to participate in Rugby League.

RFL Director of Participation and Strategic Partnerships David Gent said: “Let’s Talk Rugby League was a huge success and gave us a valuable insight into why the sport appeals to some of our most important stakeholders: Let’s Talk More Rugby League is designed to drill deeper into those findings by engaging with participants on a more detailed level.

“We believe that by improving our understanding our customers, we will be able to offer higher quality support and services that are better suited to the demands and needs of our players.

“The information that we gather will ultimately help us to drive participation in the sport and I would urge everyone who’s associated with Rugby League at community or professional club level to complete the survey and have their say.”

To complete the Let’s Talk More Rugby League survey visit

https://www.surveymonkey.com/s/LTmoreRL

Everyone who completes the survey will be entered into a free draw and have the chance to win one of over 100 prizes which include five Apple iPad Minis, 50 iTunes vouchers (£15) and 50 Rhino Rugby League balls.