It's back... the bring a friend initiative! Cajole, harrass, annoy, water-board, punch repeatedly... whatever it takes to get playing numbers up! DO IT
Look at the person sitting next to you... could he play rugby for Old Hamptonians? Probably... so what are you waiting for? GET HIM!
Kidnap him if you have to but get that guy down the club and get him involved... Explain to him the sheer unbridled joy you feel when donning the tight fitting black, yellow and white jersey. Generate some tears if you can.
Tell him about the boot. Tell him how you remember when Chris Ramsay puked his ring up (with Hooter's help) and then suffered a nose bleed.
Tell him he could make his own memories. That he can join the pantheon of greats...