World Rugby has been officially launched with the unveiling of its new Logo and Brand, bringing to a close the 2014 World Rugby Conference and Exhibition in London.

At the heart of the Brand is a distinctive positioning, expressed visually through a modernised and progressive Logo that embodies World Rugby’s Mission Statement to grow the Game globally, retaining a link to the Organisation’s heritage through its blue and green colour scheme. With Rugby continuing to inspire and engage new audiences and Players around the World, the launch is the culmination of a rebranding process undertaken with the assistance of FutureBrand. The new expression of the brand, reflected in the new name and visual identity, aims to deliver the Federation’s mission to build a stronger connection with Fans, Players and Commercial Partners…….. Ultimately engaging new audiences worldwide.

The new visual identity is being rolled out across the Federation’s portfolio of digital properties, including the new - worldrugby.org and @worldrugby platforms. It will make its event debut on match official jerseys this weekend.

The announcement brought to a close a hugely successful World Rugby Conference and Exhibition in London, which brought together more than 700 delegates from 60 nations over two days of thought-provoking workshops and panel sessions covering some of the biggest topics in Rugby from player welfare and integrity to the future of Rugby World Cup and delivering an outstanding Rugby Sevens event at Rio 2016.

The new Wed Address, is - www.worldrugby.org

Email addresses will change to

firstname.lastname@worldrugby.org
e.g. dominic.rumbles@worldrugby.org.
Emails sent to old IRB addresses (firstname.lastname@irb.com ) will still be delivered as before and telephone numbers remain the same.