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2017-18 Sponsor Packages

St Helens Town Football Club will celebrate 71 years since their re-formation in season 2017-18 and made a return to the town at the Ruskin Drive Sports Ground redevelopment in the summer of 2017.

We are very experienced sponsorship partners offering a full range of packages starting from just £50 per season available including programme, website, social media and pitch-side advertising, match and match ball sponsors, individual player, playing and training kit sponsorship.

Our award winning match programme secured a sixth successive ‘Programme of the Year’ for the North West Counties Football League and was judged 2nd nationally from almost 750 non-league club entries (2016-17). It's been selected in the top 10 nationally for non-league match programmes in each of the past five seasons.

We offer year-round coverage of all our sponsors via social media (Twitter) with almost 7000 twitter followers at March 2017 and an annual increase of over 1000 new followers (based on the past three years growth). We have produced over 50k tweets during the past three seasons promoting sponsors as well as club news and match updates. Our official website regularly has 2000 weekly visitors and is kept up to date across the full year with match reports, photographs, club and sponsor news.

All our sponsorship packages will run from August 2017 (or sooner if taken up earlier) through to 30th June 2018. A number of our packages are available to pay by instalments (3, 6 or 10 payments).


First Team Playing Kit/Shirt Sponsors: SOLD Includes company logo/name/details on the front and back of the team HOME and AWAY shirts ensuring significant local and regional business exposure.

There is weekly coverage in the St Helens Star newspaper and online via the St Helens Reporter website. There is extensive use of photographs in the match day programme, club website and social media. Company logo/details also used throughout the club on posters, letterheads, match programmes, website, social media, etc.

Company logo/name/details on the front cover of the match programme plus a full page, full colour advert included inside the 1st team match programme (any advert can be updated regularly throughout the season).

We also offer a 2.5m x 0.8m pitch-side advertising board (more available if required) and 2 x VIP gust passes to all home league games throughout the 2017-18 season (other guest passes available on request). The package also includes 1 x Executive Match Sponsorship and 1 x Match Ball Sponsorship package.

Resrves / U18s / U21s or Sunday Team Shirt Sponsors: £750 per team - Includes company logo/details on the front and back of the team shirts ensuring local and regional business exposure. There is regular use of photographs in the match day programme, club website and social media. Company logo/details also used throughout the club on posters, letterheads, match programmes, website, etc. Full page colour advert included inside the 1st team match programme (which can be changed regularly throughout the season). Includes 2 x VIP guest passes to all home league games throughout the 2017-18 season.

As well as selling programmes at all our home fixtures the club makes each edition available free of charge via the website. Our digital programme have been downloaded over 120,000 times during the past eight seasons, averaging 18,000 views over the past three seasons and was chosen as one of the Football Association's ‘Growing Your Club’ case studies this year. One of our most recent digital versions is available here.

Executive Programme Sponsor: SOLD Includes company logo/details on the front cover of the match day programme throughout the 2017-18 season and a full page colour advert which can be updated on a regularly throughout the season. Company logo/details will appear on each 'editorial' page in the match day programme. A digital programme is produced for each edition of our printed 'glossy' match day programme which is available for free download and ensures an extended audience of over 15000 per season. Includes 2 x VIP passes to all home league games throughout the 2017-18 season.


Digital Match Programme Sponsor: £750 this packages includes a four page wrap-around which forms part of our digital version of each match programme. The package also includes a full page in the printed match programme. Every time the programme is viewed online five full pages of sponsor coverage can be accessed by readers. All adverts can be reguarly updated throughout the season. One of our 2016-17 digital versions is available here.


Match Day Programme Advertising: Full colour adverts with artwork prepared if required (full page £200, half page £110, quarter page £60). The cost covers all home league games plus all home fixtures in a range of cup competitions. All adverts appear in the printed and digital versions of the match programme.


Tracksuit Sponsor: £750 per team (available for U18s, U21s and Sunday Open Age). The club issue a tracksuit to each player which could have your company details/logo on the back and be seen across the Borough and North West region. Each of these packages also offers extensive match programme, website and social media advertising throughout the 2017-18 season. Includes 2 x VIP passes to all home league games throughout the 2017-18 season.


Training, warm-up tops and sub-suits: £500 per team The club will issue a range of match wear in addition to playing kit which includes warm-up kit and sub-suits which could have your company details/logo printed on the front and rear. This package also offers extensive match programme, website and social media advertising throughout the 2017-18 season.


Pitch side Advertising Boards from £200 (annual) a 2.5m x 0.8m advertising board placed pitch side at the new Ruskin Drive development which is likely to exceed 60,000 visitors/users each year. The package also includes a quarter page advert in our match day programme as well a coverage on the club website and via social media.


Executive Match Sponsor: £100 Benefits include up to 6 VIP match tickets/reserved seating, complimentary programmes, full colour half page advert in the match day programme, half time refreshments, company details announced over the PA system and details included in all match reports to local press and club website.

There will be an opportunity to have photographs taken with team captains and match officials prior to kick off. Match sponsors will also have the opportunity to choose and present the 'Man of the Match' award. Discount will be offered to sponsors wishing to take more than one match package.


Match Ball Sponsor: £50 Similar to ‘Match Sponsor’ above with up to 4 VIP match tickets/reserved seating, programmes, etc. There will be an opportunity to have a photograph taken with team captains and match officials prior to kick off. Discount will be given to sponsors wishing to take more than one match ball sponsor package.


We also offer a Combination Deal for £250 which includes 1 x Match sponsorship of your choice, 2 x Match ball sponsorship of your choice, plus a half page colour advert in the match day programme throughout the 2017-18 season.


Individual Player/Staff Sponsorship: £100 per player/staff for the season 2017-18. Have your company name associated with a Town player for the 2017-18 season. Includes a full colour programme advert & company logo/details added to the player advert/profile page in the match day programme and on the club website.


Man of the Match Awards: SOLD The club presents a St. Helens Town Man of the Match trophy/medal following each home league fixture. This sponsorship would be named the 'Your Company' Man of the Match and would be detailed in each match report sent to the local press and on the clubs website. Includes a full colour half page advertisement in the club’s match day programme throughout 2017-18 which would be shared with a half page detailing the winners of the awards as the season progresses. Your company name would be engraved on each award (Medal in a presentation box).


Player of the Month Awards: SOLD The club presents a St. Helens Town Player of the Month trophy/medal following the club's nomination for the League award. This sponsorship would be named the 'Your Company' Player of the Month and would be detailed on the clubs website and via social media. Includes a full colour half page advertisement in the club’s match day programme throughout 2017-18 which would be shared with a half page detailing the winners of the monthly awards as the season progresses. Your company name would be engraved on each award (Medal in a presentation box).


We can put together a bespoke sponsor package for your business which offers maximum coverage throughout the season at a cost to suit any budget.

If you need further information or would like to take up any of the opportunities please feel free to contact club Chairman John McKiernan on 07713 339 682 or email mckiernanj@live.com

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