The partnership will see the company’s Toyota branding continue to be utilised on the club's website and match-day programme and as part of the club’s long awaited return to St Helens as part of the club's return to St Helens a the Ruskin Drive sports ground Johnsons will become our Principle Community Partner
Club official John McKiernan said, ‘I am delighted that we’ve been able to continue our partnership with Johnsons and this builds upon the great support they have offered St Helens Town over many seasons’.
'The sponsorship package will include match and match ball sponsorships as well as pitch side advertising and Johnsons Toyota Liverpoolwill become our digital match programme partner for the 2017-18 campaign'.
‘We feel that Johnsons Toyota Liverpool renewing the sponsorship deal is, in part, recognition of the hard work put in by the club and that St Helens Town can play a significant role in promoting their brand across the region.’
Johnsons Toyota Liverpool, the Bootle based car dealership, were initially the club’s Executive Programme Sponsors during season 2009-10 and took on the main sponsor mantle the following season, a position they held since.
John McKiernan added, ‘We continue to work extremely hard to generate sponsorship and feel we give considerable coverage to our sponsors via our award winning printed and on-line match day programmes, website and other social media as well as match day activities.'
Gareth Shone, Centre Principal at Johnsons Toyota Liverpool said, ‘Our work with St Helens Town over recent seasons proved an ideal opportunity to expand our brand across the region and we are looking forward to developing and extending our partnership so that both ourselves and the club will continue to see significant benefits’.
He added, ‘We are delighted to see the club making a return the St Helens and Ruskin Drive Sports ground their new home. We will be helping them increase their community profile with a number of joint activities throughout the season.’
Anyone interested in joining Johnsons Toyota Liverpool in supporting the club should contact John McKiernan on 07713 339 682.
Updated 18:58 - 26 Mar 2018 by John McKiernan