BUTCO M.D and former Royals player James Tough had the following to say. "We are a family run Central Heating company of 56 years, based on the Kingsbury Road in Sutton Coldfield. We specialise in all Central Heating systems, and have been providing a high quality Heating service to both the Domestic and Commercial markets since 1959. Along with our installation department, we have a dedicated service team operating 24 hours a day, 365 days a year, ensuring that we are never more than a phone call away. Our company ethos has always been to provide a "quality" service for all their customers, and they believe that after 56 years in the trade, they have the experience and expertise to know what our customers want. From a personal point of view its a delight to see my home town club and a club I have played for doing so well and im delighted to be involved and hope that the club can push on and establish themselves as a premier league side."

Club spokesman Neil Murrall had the following to say, "We are delighted to have Butco on board and its fantastic that a local company is getting behind us with sponsorship. The Butco logo will appear on the first team home shirts as well as the training kit. They will also get a pitch side board, an advert in the programme as well as coverage on our website so its great that we are working with a local company to promote SCTFC and BUTCO."