Reds in the Community (RITC) is a new venture which will put the club at the forefront of player development in Cumbria.
Through a partnership with former Workington player Brian Dawson, the Reds aim to engage with young people across Allerdale and Copeland through providing PE lessons in schools, football camps during holiday times, and a performance centre for particularly gifted players.
By providing high quality teaching across a range of sports, and extensive opportunities to play football with Reds in the Community coaches, we will help to meet our aim of being the club all young west Cumbrians aspire to play for. In the longer term, RITC will also help to ensure we have a successful team playing at the highest sustainable level.
WAFC director Ross Peacock said, “We are delighted to have established Reds in the Community through our work with Brian Dawson. He has a great enthusiasm for teaching children, and has a proven track record in this area already.”
Brian Dawson said, “I’m really enjoying working with the club, and can’t wait to get RITC off the ground, and out on to our local playing fields and pitches.”
Reds in the Community aims to build on the success Brian has had in the south of Copeland with Onside Sports, which will become part of RITC later this year.
We hope to be in 30 schools in our first year, starting from September 2017, which could put us in weekly contact with over 2000 youngsters.
WAFC director Mike Rollo added, “Our performance centre will provide further opportunities for more than 70 talented youngsters. Children of all abilities, from any school, will also be able to enjoy playing at the holiday camps and skills sessions we will offer across the area.”
Follow @RedsInTheCommunity on Facebook, Twitter and Instagram for updates, and contact the club on 01900 602871 for further details.