Roys of Wroxham is unique in that it’s a village shop that seems to have taken over most of the village. What is even more remarkable is that it has taken over the village of Hoveton and not Wroxham, which is actually a little bit further down the road from Roys. In Hoveton you will find a Roys department store, a Roys food hall, a Roys toy shop, a Roys garden centre and a Roys menswear shop called, I kid you not, RoyZone.