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New sponsors for the Northern Premier League

By Ruth Hornby

League announces deal with BetVictor.

The National League System's 'big three' feeder leagues are celebrating
a new two-year sponsorship deal with leading online gambling company
BetVictor, starting from season 2019/20.

It's the first time that a single brand takes on the title sponsorship
of every Step 3 and 4 competition. Like many contemporary sports
sponsorships, BetVictor's focus is on digital and social media, with
each league's website being refreshed and new content added.

The new BetVictor sponsorship will bring a remarkable level of new
investment into each competition, underpinning BetVictor's commitment to
supporting the game and to strengthen its digital presence through
unique collaborations and campaigns.

In a joint statement, Nick Robinson - Isthmian Football League Chairman,
Mark Harris - Northern Premier League Chairman and Terry Barratt -
Southern League Chair, said:_ _

_"We are delighted to be working with BetVictor, such a high-profile
sponsor. It is a major coup for the leagues at the Steps 3 and 4 of the
National Leagues System. By working collectively, we become a much more
attractive commercial and media proposition. We are all striving to
professionalise our competitions and this sponsorship takes things to a
new level."_

Commenting on the partnership, BetVictor's Director of Brand and
Creative, Matt Parkes stated:

_"We're very excited about this partnership and we're confident it will
be a successful one for all three leagues and for BetVictor. The growing
popularity of the leagues amongst the football community in the UK gives
us the opportunity to amplify our brand's digital presence and
engagement, and to get closer to the leagues' football fans."_

The players' shirt sleeves at 228 clubs part of all three leagues will
also carry the BetVictor logo.

Updated 21:53 - 14 Jul 2019 by Ruth Hornby

Where next?

Season Tickets 2019/20 Season tickets on sale now.
VOLUNTEERS REQUIRED: Pre-season working parties Volunteers required for pre-season prep around the ground.

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