Moore Joins Ewe Rams As Media Director

Moore Joins Ewe Rams As Media Director

By Brett Burnton
29 July 2016
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DCLFC News



Moore Joins Ewe Rams As Media Director

Derby County's year long search for a Director of Media has finally ended, with the recruitment of Leicester based sports journalist, Andy Moore ( pictured ).

Moore (31) brings a wealth of experience to the role having covered the game at the highest domestic level, regularly covering matches for WSL sides, Aston Villa, Birmingham City and Notts County. With the growing interest in the game, Moore believes that the profile of women's football in the UK is at its highest, on the back of the England Lionesses success over the past few years, and that Derby County Ladies are excellently placed to launch themselves into the upper echelons of the game.

"I am delighted to join Derby County Ladies as their Director of Media. With the women's game growing and the recent news of a structure change at the highest domestic level of the sport, Derby County Ladies now have an excellent opportunity to become a major player in one of the UK's fastest growing sports and our aim is to be one of the forefront clubs, to take this sport to the next level. Social Media is an important aspect of any club's ambitions, and we will be looking at how to better engage with our fans, with the club website the first of many aspects of our media face to be reviewed. These are exciting times for Derby County Ladies and I am delighted to be part of it.

According to club Chief Executive, Duncan Gibb, Moore's appointment will hopefully prove to be instrumental in improving an what he sees as an integral part of the club. " Derby County Ladies have a good track record in terms of the appointments that we make and the structure that we have in place, and it's no coincidence that we were recently asked to assist the football association in a project that they are undertaking around the production of a club best practice blueprint. This role was identified a year ago, however as with all our appointments, we are prepared to wait as long as is necessary for the right person.

Andy has covered mainstream sports such as football and cricket, right through to Olympic sports. He is an experienced writer for both print and digital online sites and has experience in all aspects of TV and Radio production. In addition to that he has set up numerous websites and ran social media campaigns for these sites achieving well over 400,000 visitors. He will start with us towards the middle of August and I am hopeful that by Christmas our supporters will have noticed a significant improvement in our website and social media sites.

This appointment means that the only role that we are now looking to fill within the clubs boardroom and coaching structure is the equally important Commercial Directors role. As with the Director of Media role we have waited for some considerable time to fill this position, however we are happy to wait for the right candidate to materialise. I firmly believe that once we have that position filled, that in terms of structure we will be better placed than just about every club in the Women's Premier League and probably half of those in WSL2. We are under no illusions as to some of the significant developments being seen at clubs in the WPL as they strive to secure a place within the WSL, however having solid foundations and structure is absolutely critical when it comes to long term success and sustainability "

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