Glossop North End AFC are delighted to announce a major new commercial partnership with Upton Steel, who have become the club’s new official Trenches End Partner ahead of the 2026/27 season.

The agreement will see Upton Steel branding take pride of place across the famous “Trenches” end at Surrey Street, creating a bold and eye-catching presence in one of the most atmospheric areas of the ground.

Known affectionately by supporters as “The Trenches,” the covered standing area at the clubhouse end is home to many of the Hillmen’s most passionate fans and regularly provides the backdrop to some of the club’s biggest moments on matchdays.

The partnership represents another significant step forward for the club as it continues to strengthen relationships with ambitious businesses and organisations across the UK.

Speaking about the partnership, Director of Communications, Dan Bates said:

“Partnerships like this are hugely important to the continued growth of the football club, not just on the pitch but off it as well. We’re always looking to improve the matchday experience, strengthen the club’s presence within the community, and build relationships with ambitious businesses that share our values and vision for the future''.

''To attract the support of a company such as Upton Steel is a real statement of progress for Glossop North End, and we’re extremely proud to have them on board as a major partner ahead of the new season.”

''The Trenches is such an iconic part of our ground and we’re incredibly excited to see Upton Steel become associated with that area moving forward''.

Kevin Walpole, Commercial Director at Upton Steel, added:

“Upton Steel are pleased to support and partner GNE and wish them all the best for next season.”

Upton Steel already boasts partnerships with a number of high-profile organisations, including Leicestershire County Cricket Club, and the club hopes this marks the beginning of a strong long-term relationship.

Glossop North End would like to place on record its sincere thanks to Kevin Walpole and everyone at Upton Steel for their support of the football club.

We look forward to working together throughout the season ahead