Saracens Club Partnership Programme 2012-13
Online CashBack

Over recent seasons Saracens have evolved both on and off the field. This season the strength of our work and engagement in the wider community will continue to expand and part of this process will be the development and completion of Allianz Park, our new stadium and new home. Whilst the club is developing a new stadium (ready for February 2013) and the players are working hard on the pitch, we are also developing processes and systems to help you and your club, specifically online CashBack.

CashBack does exactly what it says. For every ticket a member of a partner club purchases a percentage of this will be returned to the club to which they are member. In recent seasons we have always worked closely with our Saracens Ambassadors from each club to help collate group bookings. Although this is still possible, we are now able to offer an online process for you and your members and this document explains how this works.

CashBack – How much?

The Cashback offer is consistent throughout every game and allows individuals to purchase any type of ticket, from any price category they wish.

Adults £5.00 CashBack per ticket
Concessions £2.00 CashBack per ticket

The offer applies to all 2012-13 fixtures at Allianz Park and Vicarage Road. CashBack is not available for Saracens vs Northampton Saints at
Stadium MK on Sunday 30th December.

CashBack - Online Process

We encourage you to promote each Saracens fixture to help ensure you generate as much CashBack as possible. Alternatively it maybe the case that you wish to push a specific game, bring a large group along and make it a club day out. Which ever approach you wish to take, in order to ensure all your members and players bookings are tracked and we can allocate the correct amount of CashBack to you, individuals must book through the correct URL address that is assigned to your club (see page 2).

1. Simply advertise and push all your members towards your relevant URL address via your website or relevant communications. If you want people to sit in the same area be sure to specify the stand and block you are looking to go for as this process will let the individual choose any seat(s) within the stadium.

2. To purchase under your clubs unique URL address individuals must enter the Saracens website using the designated link e.g Verulamians Rugby Club is www.saracens.com/verulamiansrfc
Users will need to register/create an account if they have note purchased from Saracens before. For each subsequent purchases they simply follow the clubs URL and login again.

3. Users must then follow on screen instructions and to book their tickets. Tickets will be sent via post to the individual direct.

4. Arrangements will be made via the clubs Saracens Ambassador to issue a CashBack payment follow each fixture.

PLEASE NOTE: Individuals must use the link every time they purchase a ticket to benefit from the club CashBack scheme. When users follow the link their customer experience will be as if they were a non partner club customer booking via www.saracens.com. The recording and attribution to your club happens behind the scenes. Therefore there will be no visual reference at any point to CashBack or your club.

We would suggest that you set a focus for which the CashBack will be used (eg. club tour, new training equipment, clubhouse project etc). We will provide regular ticket sale updates in the lead up to Saracens fixtures to ensure Ambassadors are aware of whom and how many tickets have been purchased from your club to ensure you can update your members on your CashBack fund raising progress. Should you feel you need additional marketing support then Saracens are more than willing to help when and where possible.

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Saracens Club Partnership Programme 2012-13
Online CashBack - Partner Club URL addresses

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1. Newsletter January 2012