Welcome from Chairman Gus Fraser
As Chairman of the Kings Cross Steelers, I am proud to welcome you to our 30th season, a monumental milestone in our club’s history. The Steelers are not just a rugby club—we are a community committed to inclusivity, diversity, and the celebration of every individual. Over the past three decades, we have been pioneers in the world of rugby, inspiring positive change and offering a safe, welcoming space for players from all walks of life.

This coming season is an exciting time for the Steelers, as we embark on another chapter of growth and development. We are continuing to build on the legacy of the club while striving for greater accomplishments in the world of rugby, both locally and internationally.

Our 30th anniversary offers a unique opportunity to be part of a transformative period in our club's history. We are thrilled to invite you to join us as a partner in making the next 30 years even more impactful. Whether through our regular season, international tours, or innovative programs, your involvement will play a pivotal role in shaping the future of the Kings Cross Steelers and the sport of rugby.

Thank you for considering a partnership with us. Together, we can continue to break boundaries and inspire future generations.

Sincerely,
Gus Fraser
Chairman, Kings Cross Steelers

Introduction
The Kings Cross Steelers are the world’s first gay-inclusive rugby union club. Founded in 1995, our mission has been to break down barriers in sport by offering a space where every player—regardless of sexual orientation or gender identity—can thrive. Over the past three decades, we have become an internationally recognized club known for our commitment to inclusivity and athletic excellence.

This year, we are excited to celebrate our 30th Anniversary, marking three decades of achievements, both on and off the field. From our local league matches to our international tours, we have always believed that rugby is for everyone, and we’ve worked hard to prove it.

As we move into our 30th season, we are looking to further elevate our efforts, expand our reach, and continue to make an impact in both the rugby world and the broader community.

We are seeking like-minded sponsors to join us in this exciting journey. Together, we can continue to break down barriers, celebrate diversity, and ensure that the Kings Cross Steelers remain a place where everyone belongs.

The Kings Cross Steelers: A Legacy of Breaking Barriers
Founded with the aim of creating a welcoming space for LGBTQ+ individuals in rugby, the Kings Cross Steelers have pioneered a movement that has inspired over 100 similar clubs around the world. Our club is more than just a team; it’s a symbol of resilience, pride, and change within the sports community.

From our humble beginnings, we have grown into a club that competes at the highest levels of rugby. Over the years, we’ve built a reputation not only for sporting excellence but for creating a safe environment where people can express their true selves.

As we celebrate 30 years of success, we remain committed to growing our impact both locally and internationally. With your support, we can ensure that the Steelers continue to break boundaries, expand our reach, and be a force for good in the world of sport.

Our Vision for the Future
Looking ahead, the Kings Cross Steelers are excited about the future and the continued growth of our club. We have ambitious plans to:

Expand our International Presence: Through international tours and global outreach, we aim to continue to lead the way for inclusivity in rugby.
Enhance Our Club's Facilities: We are constantly improving our training and physio facilities, ensuring that our players have the best environment to grow, train, and succeed.
Promote Rugby for All: Our goal is to make rugby a sport for everyone, regardless of background or experience, ensuring that all individuals feel welcome to participate.

We’re confident that with your partnership, we can accomplish these goals and continue our mission to break down barriers and lead by example.

The Steelers Community
The Kings Cross Steelers are more than just a rugby team—they are a tight-knit community of athletes, volunteers, coaches, and supporters. Our members are dedicated, passionate, and engaged, both on the field and off.

When you partner with the Steelers, you’re not just sponsoring a rugby club—you’re joining a movement. Our supporters are highly engaged and loyal, regularly attending matches, participating in events, and supporting our efforts through social media.

By aligning with us, your brand will have access to a unique and diverse audience that values inclusion, social justice, and community. This is a chance to position your brand alongside one of the most inclusive and progressive sports teams in the world.

The Steelers Pathway Program
The Pathway Program is a key part of our mission to ensure that rugby remains an accessible sport for all. It is designed to support players at every stage of their introduction to rugby, from beginners to players wanting to return to the sport.

The program offers:

Skill Development: Providing players with the tools they need to improve their rugby abilities and compete at higher levels.
Leadership Training: Helping players develop leadership and teamwork skills that extend beyond rugby and into their everyday lives.
A Safe and Inclusive Environment: Offering a space where players of all backgrounds can feel comfortable and supported.

Sponsoring our Pathway Program means supporting the next generation of rugby players, empowering individuals to reach their full potential, both on and off the field.

Why Partner with the Kings Cross Steelers?
Partnering with the Kings Cross Steelers offers a unique opportunity to align with a pioneering, inclusive, and community-driven rugby club. Here’s why a partnership makes sense:

1. Visibility & Brand Alignment

The world’s first gay and inclusive rugby club, with a strong history of promoting diversity in sport.
Align your brand with LGBTQ+ inclusion, mental health awareness, and grassroots rugby development.
Exposure to a loyal and engaged community through games, social media, and club events.

2. Community Impact

Help break barriers in sport and support initiatives that foster inclusion, respect, and participation for everyone.
Contribute to the club’s outreach programs that engage local schools, charities, and LGBTQ+ youth initiatives.
Be part of the club’s major fundraising campaigns like #PrideInEveryStripe, which supports THT (Terrence Higgins Trust) and Mermaids.

3. Rugby Excellence & Growth

A well-established club with multiple teams, competing at various levels, including league and international tournaments.
30th anniversary in 2025, making it a perfect time for strategic partnerships.
Growing recognition in rugby circles, media, and sporting organizations worldwide.

Business & Networking Opportunities

Access to a diverse network of professionals, businesses, and community leaders.
Opportunities for sponsorship branding on kits, events, and social channels.
Presence at high-profile rugby events and inclusive sports initiatives.

Sponsorship Opportunities
We offer a variety of sponsorship packages designed to fit different budgets and objectives. Our options include:

Regular Season Kit Sponsorship
Two-year agreements required for all shirt sponsorship

Platinum Partner (SOLD OUT): Front-of-kit branding on all 4 teams, exclusive digital and physical promotion, invitations to exclusive events.
Gold Sponsor x 1 available (£6,000 per season): Back-of-kit branding on all 4 teams, social media exposure, and event participation.
Silver Sponsor x 1 available (£3,000 per season): Logo placement on shirt sleeve on all 4 teams and social media mentions.

One-year agreement for all short sponsorship

Back Short Sponsor x 1 available (£4,000 per season): Sole position on the back of the shorts for all players, social media exposure and event participation.
Front Short Sponsor x 2 available (£2,000 per season): placement on all players shorts, social media exposure and event exposure.

[b]Pitch Sponsor x 1 available [/b](£3,000 per season)
Your logo will be featured on pitch-side banners, post protectors, and first aid bags.
Recognition on our website, newsletters, and social media platforms.

Pathway Program Sponsor (£2,000 per season)
Logo placement on all Pathway Program materials, including training kits and event promotions. Invitations to special events and development workshops.

Tour Sponsorship (Oslo 2025 & Brisbane 2026 & Paris or Lisbon 2027)
Tour Sponsorship Tiers:

Platinum Tour Partner (£4,000 per tour): Exclusive branding on the front of the tour kits, social media coverage, and pre-tour engagement.
Gold Tour Sponsor x 2 (£2,500 per tour): Tour event branding and social media mentions.
Silver Tour Sponsor x 2 (£1,500 per tour): Logo placement on training gear and travel bags.

Discounts available if multi-tours are signed up for.

30 for 30
As a special initiative for our 30th season we are looking for 30 amazing businesses to partner with us for our 30th season.

Sponsorship Package - £500
Each £500 sponsorship includes:

Logo placement on our website and digital channels, reaching thousands of followers.
Recognition in 30th anniversary event materials.
Social media shout-outs, acknowledging your support across our platforms.
Invitation to our 30th anniversary events, including the season launch, House of Lords reception hosted by Lord Robert Hayward, and our end of season awards, offering a chance to celebrate alongside our community and fellow supporters.
A framed certificate of appreciation, recognising your commitment to inclusive rugby.

How Your Sponsorship Helps
Your support will directly contribute to:

Funding our 30th-anniversary events and legacy projects to celebrate our history and shape our future.
Supporting player development and inclusion initiatives, ensuring rugby is accessible to all.
Establishing greater outreach programmes, helping us engage with underrepresented groups in sport.

Custom Sponsorship Packages
We understand that each sponsor’s needs are unique. If you have specific goals or ideas for how we can collaborate, we are happy to create a custom sponsorship package that fits your brand’s vision and objectives.

We have additional partnerships with the East London Vixens Women’s team and East End Electric Touch club that can be discussed in order to provide your sponsorship greater coverage.

Your Impact in Action
Sponsorship funds go directly towards:

High-quality coaching and player development resources.
Player travel and accommodation for domestic and international events.
Rugby equipment, training gear, and match-day resources.
Community outreach programs and initiatives that promote inclusivity in rugby and beyond.

Join Us in Making History
For nearly three decades, the Kings Cross Steelers have been more than just a rugby club—we have been a symbol of inclusion, resilience, and progress. As the world’s first gay and inclusive rugby team, we have paved the way for change in sport, proving that rugby is for everyone, regardless of background, identity, or experience.

Now, we are inviting you to be part of our next chapter.

By sponsoring the Steelers, you are not just supporting a rugby team—you are championing a movement. Your partnership will help us:

Grow and develop our squads, providing opportunities for players at all levels.
Expand our outreach, bringing inclusive rugby to more people in East London and beyond.
Continue our advocacy, breaking down barriers in sport and standing up for LGBTQ+ representation.

With a dedicated and passionate following, a strong presence in UK and international rugby, and a commitment to diversity and excellence, the Steelers offer a unique sponsorship opportunity to align your brand with a club that stands for something bigger than sport.

Be part of something historic. Be part of the Kings Cross Steelers.

Next Steps and Contact Information
To discuss how we can partner to achieve your goals and make a lasting impact, please reach out to us:

Email: chair@kxsrfc.com or treasurer@kxsrfc.com
Website: www.kxsrfc.com

We look forward to working with you to make history and continue our journey of pride and inclusivity in rugby.