Coaches are key to the establishment of ethics in football. Their concept of ethics and their attitude directly affects the behaviour of players under their supervision. Coaches are therefore, expected to pay particular care to the moral aspect of their conduct.

Coaches have to be aware that almost all of their everyday decisions and choices of actions, as well as strategic targets, have ethical implications.

It is natural that winning constitutes a basic concern for coaches. This code is not intended to conflict with that. However, the code calls for coaches to disassociate themselves from a "win at all costs" attitude.

While representing Southampton Saints Girls & Ladies F.C., Coaches / Team managers must:

1.Respect the rights, dignity and worth of each and every person and treat each other equally within the context of the sport.
2.Place the well being and safety of each player above all other considerations, including the development of performance.
3.Adhere to all the guidelines laid down by governing bodies.
4.Develop an appropriate working relationship with each player based on mutual trust and respect.
5.Not exert undue influence to obtain personal benefit or reward.
6.Encourage and guide players to accept responsibility for their own behaviour and performance.
7.Ensure that the activities they direct or advocate are appropriate for the age, maturity, experience and ability of the players in their care.
8.At the outset, clarify with the players (and, where appropriate, parents) exactly what is expected of them and also what they are entitled to expect from their coach.
9.Co-operate fully with other specialists (e.g. other coaches, officials, sports scientists, doctors, physiotherapists) in the best interests of the player.
10.Always promote the positive aspects of the sport (e.g. fair play) and never condone violations of the Laws of the Game, behaviour contrary to the spirit of the Laws of the Game or relevant rules and regulations or the use of prohibited substances or techniques.
11.Consistently display high standards of behaviour and appearance.

Obligations towards the game

The team official should:

1)Set a positive example for others, particularly young players and supporters.
2)Promote and develop his/her own team having regard of the interest of the players, supporters and reputation of the national game.
3)Share knowledge and experience when invited to do so, taking into account the interest of the body that has requested this rather than personal interests.
4)Avoid all forms of gamesmanship.
5)Show due respect to match officials and others involved in the game.
6)Always have regard for the best interests of the game, including where publicly expressing an opinion of the game and any particular aspect of it, including others involved in the game.
7)Not use or tolerate inappropriate language.

Obligations towards the team

(Team officials should:)

1)Make every effort to develop the sporting, technical and tactical levels of the club/team, and to obtain the best results by the team, using all permitted means.
2)Give priority to the interests of the team over individual interests.
3)Resist all illegal or unsporting influences, including banned substances and techniques.
4)Promote ethical principles.
5)Show due respect to the interests of players, coaches and other officials, at their own club/team and others.

Obligations towards the supporters

(Team officials should:)

1)Show due respect to the interests of supporters.

Respect towards the match officials

(Team officials should:)

1.Accept the decisions of the match officials without protest.
2.Avoid words or actions, which may mislead a match official.
3.Show due respect towards match officials

Coaches are key to the establishment of ethics in football. A coaches concept of ethics and their attitude directly affects the behaviour of players under their supervision. Coaches are therefore, expected to pay particular care to the moral aspect of their conduct.

Coaches have to be aware that almost all of their everyday decisions and choices of actions, as well as strategic targets, have ethical implications.

COACHING STAFF

While representing Southampton Saints Girls & Ladies F.C., Coaches / Team managers must:

1.Respect the rights, dignity and worth of each and every person and treat each other equally within the context of the sport.
2.Place the well-being and safety of each player above all other considerations, including the development of performance.
3.Adhere to all the guidelines laid down by governing bodies.
4.Develop an appropriate working relationship with each player based on mutual trust and respect.
5.Not exert undue influence to obtain personal benefit or reward.
6.Encourage and guide players to accept responsibility for their own behaviour and performance.
7.Ensure that the activities they direct or advocate are appropriate for the age, maturity, experience and ability of the players in their care.
8.At the outset, clarify with the players (and, where appropriate, parents) exactly what is expected of them and also what they are entitled to expect from their coach.
9.Co-operate fully with other specialists (e.g. other coaches, officials, sports scientists, doctors, physiotherapists) in the best interests of the player.
10.Always promote the positive aspects of the sport (e.g. fair play) and never condone violations of the Laws of the Game, behaviour contrary to the spirit of the Laws of the Game or relevant rules and regulations or the use of prohibited substances or techniques.
11.Consistently display high standards of behaviour and appearance.
12.Not use or tolerate inappropriate language.